The Sea Change

Challenged by D&AD to create a campaign that would capture the eyes of a young Gen Z, Fanta: The Sea Change has ambitious goals to shake up the soda world and help the preservation of the oceans.

To see change, we must seek it.

AD: Zakary Rodriguez, Lilian Dimock, & Tony Saucedo

CW: Layla Pencrice

NEW LABELS AND CUPS

DIORAMA MOCKUP

FOUNTAIN MOCKUP

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