The Game of Life
Although a classic, The Game of Life is often overlooked in the world of board games and left on the shelf.
Well, we’ve been collecting dust for far too long so it’s time the Game of Life comes to you and shows you how good it feels to do anything you want when it’s all a game!
AD: Zakary Rodriguez & Tony Saucedo
CW: Will Derden
Installations of peg families will appear throughout cities, everywhere from zoos to parks.
INSTALLATION: PEGS IN REAL LIFE
PEGS ARE PEOPLE TOO (TVC)
Beauty ads will be remade using the Game of Life Pegs.
PRINT: PEGS IN REAL LIFE
SOCIAL: PEGGY THE INSTAGRAM INFLUENCER
EXPERIENTIAL: PARK TAKEOVER
An entire park will be converted into a life-size game board for any passerby to interact with and play.